Monday, October 06, 2003
Tom Peters Told Me About Steve Yastrow
Just picked up Brand Harmony by Steve Yastrow. This is the first book for Tom Peter's book publishing company. www.brandharmony.com. Looks like a good read. Just how I like 'em: short, snappy and not too "business"-like. If Tom Peters and Seth Godin could pump them out, I'd read them all the time. Can't stand those snoozer business-books that promote the author's use of fancy adjectives over good ole' fashion gumption.
Lots of words. So little time.
Lots of words. So little time.
